The other night at a party I mentioned that I used to photograph babies in New York. (When pushed, I will admit it.) The man I was talking to said that he lived in New York when he was a baby, and that he was photographed for a baby product ad in 1972. I made a wild guess that the photographer was Joe Schneider, which he later confirmed, after texting his mother. (And she remembered! To think, that a baby photographer could make such an impression on a mother as to be remembered more than 40 years later!)
Joe Schneider was the go-to baby photographer from the 1940’s to the 70’s. When he stopped photographing in the 1980’s, he continued to work as a baby handler. I landed my first big commercial shoot in 1986, which was for Baby Fresh, and having a big advertising budget, I hired Joe Schneider as a baby handler. I learned a few things from him too — most notably, the magic of Cherrios, which forever remained a staple in my studio and was often the secret ingredient to a successful shoot!
I was oblivious then to what Joe Schneider seems now to be most famous for — using Marilyn Chambers as a mother model on the package of Ivory Snow, when right after that, she went on to become a famous porn star! You have to start somewhere!